Can anything take the Shein of China’s e-commerce titan?
Inside Retail
MARCH 31, 2022
When the Nanjing-based company was established, in 2008, it was labelled a discount brand, selling ultra-cheap, of-the-moment fashion. Fast forward to 2020 and Shein had become the world’s largest online-only fashion firm, valued at more than US$30 billion ($40.1 Winning with TikTok. But what about the environment?
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