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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Target has made a number of changes across its executive leadership team, including the promotion of Christina Hennington to the newly established role of EVP and Chief Growth Officer. Sylvester, who joined Target in 2007 has served in a variety of leadership roles across strategy and merchandising, most recently as SVP of Home.

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Dollar General promotes 18 executives

Mass Relators

Dollar General has promoted 18 executives to new roles at the company. Leslie Allen Leslie Allen has been promoted to senior vice president, human resources. Christine Connolly Christine Connolly has been promoted to senior vice president, corporate secretary and assistant general counsel, securities and governance.

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CVS promotes Wier to VP of store brands

Mass Relators

Michael Wier has been promoted to vice president of store brands at CVS Health. He had been executive director – divisional merchandise manager for consumer health and wellness since August 2020. Ross School of Business at the University of Michigan in 2007. WOONSOCKET, R.I.

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Publix promotes three executives to new roles

Mass Relators

Publix said Thursday that it has promoted three executives. We are excited to announce the promotions of Kyle, Chris and Merriann,” Publix CEO Todd Jones said. These promotions continue to perpetuate our Publix culture of developing associates by preparing them for opportunity. LAKELAND, Fla.

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What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

Decisions about markdowns, promotions and inventory allocation were limited and made in tried and tested ways. Growth is now driven by the more complex dynamics of customer acquisition and retention, and digital marketing has introduced a new set of variable costs. Lessons from the Digitization of the Trading Floor.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Retailers sit on massive troves of data and almost none of them use it ,” said Peter Curran, General Manager at cloud commerce app Lucidworks in an interview with Retail TouchPoints. Our broad-based data science approach helps us determine how to best implement price, promotion and display. During The Kroger Co. ’s

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