Indigo 9 Digital

MAY 16, 2022

It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. Redefining what it means to be a skincare and beauty brand.

Marketing 98

Marketing Consumer Target Market Retail Trends 98

Indigo 9 Digital

MARCH 28, 2022

Three years after Blockbuster turned down Netflix’s offer Netflix had more than one million subscribers and by 2006 Netflix had six million subscribers. It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. Before too long Netflix was no longer the underdog, it was building a loyal and growing customer base.

Kiosk 122

Kiosk Returns Retail Trends ATS 122

Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

JANUARY 12, 2023

He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores. Consumers were finally given a way to access merchandise at much lower prices than what was available from nearby merchants. Retail stores. It was a runaway success.

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

JANUARY 11, 2023

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. By Tricia McKinnon eCommerce is expensive. of Amazon’s revenue.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. By 2018 it took 53 weeks.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90