Inside Retail

MAY 29, 2024

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. In a now-infamous 2006 interview, Jeffries stated, “We go after the cool kids. What went wrong In the 90s and early 2000s, Abercrombie & Fitch was at the peak of the mall scene.

Advertising 130

Advertising Fashion Consumer Promotions 130

Retail TouchPoints

JANUARY 18, 2023

Supply chain issues have made consumers short-tempered and frontline workers in retail often are on the receiving end of those frustrations. Holwell: Supply chains are easing and will help level-set consumer and employee frustrations. Eric Holwell is SVP, Strategy, at Bayard Advertising.

Advertising 230

Advertising Marketing Consumer Management 230

Retail TouchPoints

JUNE 1, 2021

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. Check your tech.

Advertising 153

Advertising Consumer Accounting Management 153

Retail TouchPoints

AUGUST 20, 2020

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners.

Advertising 187

Advertising Net Profit Kiosk Consumer 187

Mass Relators

JANUARY 20, 2023

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s s management training program. At Eckerd, Vasos rose quickly through store operations ranks from assistant store manager to store manager, district manager and regional manager before joining Phar-Mor Food and Drug Inc.,

Beauty and Health 52

Beauty and Health Store Layout Merchant Services Advertising 52

VMS

DECEMBER 1, 2022

Consumers wanted berry spoons, mustard spoons, sugar spoons, and soup spoons in ever increasing variety.”. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). By 1915, Americans were reportedly consuming half of the global production of plate glass. SELL THEM THEIR DREAMS.

Merchant Services 104

Merchant Services Visual Merchandising Advertising Fashion 104

Shopper Intelligence

OCTOBER 27, 2020

The challenges presented by new channels and technology demand knowledge to manage success, and many people have argued that they dictate completely new approaches to research. Fundamental #2: Shopper v Consumer is an Important Distinction. Do I need separate people to manage shopper insights versus consumer?

Marketing 40

Marketing Shopping Management Consumer 40