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Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

At the time, Abercrombie & Fitch was still struggling to find its footing following the exit of CEO Michael Jeffries, who stepped down in December 2014 after 11 consecutive quarters of sales decline. What went wrong In the 90s and early 2000s, Abercrombie & Fitch was at the peak of the mall scene.

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Facebook Meta changing the way small businesses market themselves

Inside Retail

In the last year, SMEs have battled through Facebook and Google news bans where businesses were effectively banned on the platform, changes to privacy limits and iOS updates restricting advertising opportunities, and continued outages across platforms.

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Why Ksubi CEO Craig King reads a book a fortnight, and says you should too

Inside Retail

So I asked my boss if I could take the carbon copies – this was before computers – and work backwards to come up with a bit of a buy plan. We were having dinner at his house, and he asked me to grab another bottle of wine from a room, and it was full of books, so I asked him, “What’s with all the books?”.

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Renfroe to succeed Irby as Publix’ marketing VP

Mass Relators

. — Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. Irby, 66, began his Publix career in 1973 at the sign shop in Lakeland, Florida.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. Let’s not forget about advertising.

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Case Studies of Successful Retail Product Launches: Lessons Learned

Retail Bound

However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. They only released a few pairs at a time, creating demand and a sense of exclusivity. Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience.

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It is time to deprecate and replace Wi-Fi (un)Protected Setup!

Cisco Retail

Wi-Fi Protected Setup (also known as WPS) is another example of a security feature that was designed with good intentions at heart, then stagnating over time, ending in a missed opportunity for improvement by the Wi-Fi industry. There are apparently plans to introduce Miracast products using WPS in the greenfield, 6 GHz band.