2004 Marketing Retail Trends Shopping 
Indigo 9 Digital
MAY 16, 2022
If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. This changed with Dove’s Real Beauty campaign in 2004.
Indigo 9 Digital
MARCH 28, 2022
It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. Amazon provided a more convenient way to shop but it was difficult for many companies at that time to see the potential of eCommerce. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.
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