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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Last week, the retail industry was buzzing with the news that Victoria’s Secret’s fashion show is coming back.

Fashion 147
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

Consumer 251
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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

From 2004 to 2014 he served at Yum! He also has experience as Plant Controller for Alcoa and in various financial management roles at General Electric. The growth was credited to a slight increase in customer traffic and accelerated growth in the retailer’s market share of “highly consumable product sales.”

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Nike Promotes New Heads for North America and APLA Geographies

Retail TouchPoints

Nike has named Sarah Mensah as VP and General Manager, North America, and Amy Montagne as VP and General Manager, Asia Pacific and Latin America (APLA), effective immediately. Additionally, Aaron Cain was named VP and General Manager, Men’s. Mensah’s purview includes all marketing, digital and sales operations in North America.

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Booktopia searches for new CEO after Tony Nash steps aside

Inside Retail

Booktopia CEO Tony Nash is to step aside to take up a new position within the company focused solely on growth as the company struggles in a “volatile and unpredictable” market. Volatile and unpredictable’ market. He will continue in the CEO role while the board searches for his replacement.

Shipping 264
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The Future of Experiential Retail

Retail TouchPoints

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. Simply put, what is the future of experiential retail?

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. Business managers call this approach the luxury strategy.