No Longer Just Local: Why Cross-Border Commerce is Opening Doors for Smaller Retailers Ready to Compete
Retail TouchPoints
JULY 28, 2021
Consumers who may once have seen Amazon as the one-stop shop for anything and everything are now starting to view it as an increasingly expensive marketplace that’s often plagued with counterfeit goods. Operating in the global market provides retailers with a sea of benefits — most notably access to a customer base that spans the globe.
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