Annual tribute to small businesses returns

Backed by American Express, the campaign is encouraging small retailers to make the most of the spotlight as they enter the peak trading period in the run-up to Christmas.

Small businesses taking part in the campaign celebrate by hosting events, offering promotions and collaborating with other businesses.

However, this year’s event comes as many retailers are facing the cost-of-living crisis, which is affecting both their customers’ budgets and their own costs.

New research from Small Business Saturday and American Express found that while that just more than a third (36%) of small business owners feel optimistic about the next six months, one fifth (28%) also say they feel stressed and nervous and 69% are diversifying their business operations in response to current challenges.