POP Display Costs: Navigating the Economics of In-Store Promotion

POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision. 

Let’s see: 

• The factors that determine the prices of POP displays
• Types of POP displays and their costs
• What is the ROI of a POP display

What are the factors that determine the price of a Point of Purchase (POP) Display?

The price of a Point of Purchase (POP) display can be influenced by various factors, and it's important to consider both the design and production aspects. 

Here are some key factors that can determine the price of a POP display:

Design Complexity

The complexity of the design is a significant factor. Elaborate and intricate designs may require more time and resources to create, impacting the overall cost.

Materials Used

The choice of materials plays a crucial role in determining the cost. High-quality and durable materials will likely increase the overall expense. Common materials include cardboard, acrylic, wood, metal, and plastics.

Size and Dimensions

The size of the POP display directly affects the amount of material required and the complexity of the manufacturing process. Larger displays or those with non-standard dimensions may incur higher costs.

Printing and Graphics

The type of printing and graphics used on the display can influence the price. Full-color printing, high-resolution graphics, and special finishes may increase the cost.

Quantity Ordered

Economies of scale come into play with larger orders. Generally, the more units you order, the lower the cost per unit. Manufacturers often offer volume discounts.

Assembly Requirements

If the POP display requires complex assembly, it may incur additional costs in terms of labor. Displays that are easy to assemble may be more cost-effective.

Customization

Customized features, such as unique shapes, special finishes, or interactive elements, can increase the price. The level of customization required will impact both design and production costs.

Shipping and Logistics

The location to which the displays need to be shipped and the method of transportation can affect the overall cost. Larger or heavier displays may incur higher shipping expenses.

Vendor Selection

The choice of the manufacturing vendor or supplier can impact the price. Different vendors may have different pricing structures, capabilities, and quality standards.

Technology and Features

Displays with integrated technology, such as lights, sensors, or interactive elements, will generally be more expensive than simpler displays.

When planning for a POP display, it's essential to carefully consider these factors and work closely with the manufacturer to balance design goals with budget constraints.

Types of POP Displays and their cost

The cost of Point of Purchase (POP) displays can vary based on their type and the factors mentioned earlier. Here's an overview of the types of POP displays—temporary, semi-permanent, and permanent—along with considerations related to their costs:

Temporary POP Displays

Temporary displays are designed for short-term use, typically for promotions, seasonal campaigns, or specific events.

Materials: Often made from lightweight materials like cardboard or foam board.

Printing: Simple printing and graphics are common, as these displays are not meant for long-term use.

Cost: Temporary displays are generally more cost-effective compared to semi-permanent and permanent displays due to their shorter lifespan and simpler construction.

Semi-Permanent POP Displays

Semi-permanent displays are designed for mid-term use, offering a balance between durability and flexibility.

Materials: Commonly constructed from materials like corrugated cardboard, plastic, or a combination of materials for added strength.

Printing: Allows for more detailed and higher-quality printing than temporary displays.

Cost: Semi-permanent displays are likely to be more expensive than temporary displays due to the use of slightly more durable materials and enhanced printing options.

Permanent POP Displays

Permanent displays are intended for long-term use and are often part of a brand's ongoing in-store marketing strategy.

Materials: Typically made from durable materials such as metal, wood, or high-quality plastics.

Printing: Can accommodate high-quality printing and graphics for a polished and long-lasting appearance.

Cost: Permanent displays are generally the most expensive type due to the use of durable materials, complex designs, and high-quality finishes. However, the long lifespan can provide a good return on investment over time.

It's important to note that these are general guidelines, and the actual cost of a POP display will depend on the specific requirements of the project, including size, design complexity, materials, and customization. Additionally, factors like quantity, vendor selection, and geographic location can also influence costs. Working closely with a POP display manufacturer or supplier and providing clear specifications will help in getting accurate cost estimates for your specific needs.

Digital POP displays

Crafted with sleek designs using materials like metal, durable plastics, or modern composites for longevity and a polished appearance.

Interactive Elements: Beyond static visuals, digital displays feature touchscreens, motion sensors, or augmented reality, creating immersive brand interactions.

Customization and Personalization: Easily updated remotely, allowing real-time adjustments to marketing strategies with extensive customization options.

Cost: While an initial investment is higher due to advanced technology, the versatility and longevity offer a compelling return on investment over time.

Tokinomo’s Visibubble is a cost-effective, compact, and versatile POP display that can help you increase customer engagement in-store. Visibubble features a QR code that shoppers can scan to enter a brand’s website and find out more about a product or a campaign. In trial campaigns, Visibubble QR codes were scanned 17 times more compared to static QR codes. 

Want to find out more about Visibubble? Book a demo!

Robotic POP displays

Innovatively crafted using a mix of durable materials, robotic POP displays feature a blend of metal, plastics, and cutting-edge components for a modern and engaging aesthetic.

Dynamic Movement: Going beyond static presentations, robotic displays introduce dynamic movement, creating a captivating and interactive experience for customers.

Customizable Actions: Designed for adaptability, robotic displays can be programmed for various actions, from product demonstrations to unique, attention-grabbing motions that align with your brand message.

High-Tech Features: Integrated with advanced technologies, these displays may include sensors, cameras, or even AI capabilities, enhancing their ability to interact intelligently with customers.

Cost:

The integration of robotics and advanced technology places robotic POP displays in a higher cost bracket. However, their ability to attract attention and provide a unique brand experience justifies the investment.

Tokinomo Shelfobot is a robotic POP display that helps brands and retailers increase sales in-store and attract the attention of shoppers at the point of purchase. On average, Shelfobot can increase sales by over 200%. For instance, Shelfobot helped Coca-Cola increase sales by 245% for its product Adez. 

Want to find out more about Shelfobot? Book a demo!

What is the ROI of a POP Display?

The Return on Investment (ROI) of a Point of Purchase (POP) display can vary based on several factors, and measuring it accurately may involve both tangible and intangible elements. Here are some considerations when evaluating the ROI of a POP display:

Increased Sales

One of the primary goals of a POP display is to boost product visibility and drive sales. An increase in sales directly contributes to a positive ROI. Tracking sales data before and after the implementation of the POP display can help measure this impact.

Brand Awareness

POP displays can enhance brand visibility and recognition. While it may be challenging to quantify brand awareness directly, long-term positive effects on brand perception and customer loyalty can contribute to overall ROI.

Impulse Purchases

POP displays are often strategically placed to encourage impulse purchases. If the display effectively triggers impulsive buying behavior, it can lead to additional sales that might not have occurred without the display.

Customer Engagement

Interactive or engaging POP displays can create a memorable customer experience. Increased customer engagement may result in positive word-of-mouth, social media sharing, and repeat business, contributing to the overall ROI.

Measuring the ROI of a POP display

Cost of Production vs. Sales Increase

Calculating the direct costs of designing, producing, and installing the POP display and comparing it against the additional sales generated provides a tangible measure of ROI.

Data and Analytics

Using data and analytics, if available, can provide insights into the effectiveness of the POP display. This can include foot traffic, customer interactions, and sales conversion rates in the vicinity of the display.

Survey and Feedback

Collecting customer feedback through surveys or other means can provide qualitative insights into the impact of the POP display on their purchasing decisions and overall experience.

It's essential to note that measuring the full ROI of a POP display can be challenging due to the interplay of various factors and the difficulty in isolating the effects of the display from other marketing activities. As such, a holistic approach that considers both quantitative and qualitative metrics is often necessary to gain a comprehensive understanding of the POP display's impact on your business.

POP displays for every budget

When budgeting in POP displays, there are various things you need to take into consideration. The size, materials, and customization of the display are just a few of these things. A POP display can cost anywhere from $5 to $1000+ per unit. 

Depending on your needs and your budget, you can find POP displays that are cost-effective and very efficient in your in-store promotions.