Miniso is opening its largest-ever UK store in Camden later this month, its ninth store in London.
Located on Camden High Street, the Chinese lifestyle retailer is opening its doors on 14 February.
Spanning 4,110 sq ft, the site marks Miniso’s 26th store in the UK and its fourth stand-alone high street location.
The Camden shop will be the first UK branch to have dedicated zones for the brand’s key ranges, such as Sanrio, beauty, snacks and Blind Box collectibles.
Additionally, the store will stock homewares, accessories, as well as its newly launched beauty and self-care line.
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Miniso UK COO Saad Usman said: “At Miniso, the unveiling of our Camden store signifies a momentous step in our journey, driven by our belief that ‘Life is for Fun.’
“Our store goes beyond the typical retail environment; it stands as a vibrant hub of joy, creativity and all things cute.”
On its grand opening day, shoppers will be able to see a live DJ and have the chance to meet the brand’s mascot, PenPen.
The first 400 customers through the door will also receive a complimentary goody bag worth over £25 with any purchase.
In November, the business unveiled its Oxford Street flagship amid its rapid expansion across the UK.
Located at 100 Oxford Street, the store showcases the retailer’s new beauty and fragrance collection alongside its range of plushies, home furnishings and toys.
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