// Sainsbury’s unveils plans to invest £15m to cut the prices of household staples, including pasta and rice
// The retailer confirmed that it will “continue to make price cuts on popular essential products throughout the summer”
Sainsbury’s is investing £15m to cut the price of cupboard staples, such as rice and pasta, to help customers manage their budgets.
The grocer will also become the only supermarket to offer Freefrom pasta at the same price as standard pasta as part of the price cuts.
This latest round of reductions is part of Sainsbury’s promise to keep prices low on the high-volume products that make the biggest difference to customers as food inflation continues to soar.
The retailer confirmed that it will “continue to make price cuts on popular essential products throughout the summer”.
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It also revealed that all by Sainsbury’s ‘happier and healthier’ whole chicken breast fillets will now be included in Aldi Price Match for the first time.
This follows the commitment in March 2023 that all by Sainsbury’s chickens will have 20% more space than the industry standard, meaning that customers can be reassured they will be getting the very best prices on chicken without compromising on welfare.
Sainsbury’s food commercial director Rhian Bartlett said: “As the cost-of-living challenges continue, we remain relentlessly focused on lowering prices on the essential products that make the biggest difference to our customers.”
“In the last two years we’ve invested £560 million in keeping prices low and more recently we’ve reduced the price of high-volume essentials including bread and butter, milk, tuna and toilet roll. These latest price cuts will help reassure customers that we will continue to pass on savings as soon as we see the wholesale price of food fall.
“Customers will find great deals when they shop with us and do not need to go anywhere else to get the best prices on their everyday food essentials.”
At the same time, Morrisons has lately unveiled its sixth round of price cuts this year while Amazon Fresh has continued to lower prices to help shoppers save their cash.
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