Hula Hoops unveils refreshed packaging

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KP Snacks has refreshed its packaging to mark its £150m sales milestone earlier this year.

The new packs will be available from December and feature “vibrant colours, sharp graphics and bold patterns”.

John McDougall, brand manager at KP Snacks, said: “Hula Hoops is an iconic brand and continues to be a dominant player in the crisps, snacks and nuts category, having recently surpassed the £150m milestone.

“We are delighted to be reinvigorating the brand with an exciting packaging update across the entire range to continue driving its strong position.”