Find the hidden cork with 19 Crimes competition

By Éilis Cronin in Alcohol 2nd September 2021

Treasury Wine Estates (TWE) has unveiled an on-pack competition for its 19 Crimes wine brand.

The 19^th Cork activity is running until 31 October and offers shoppers the opportunity to win £30,000-worth of cash prizes by finding one of 210 hidden corks in the brand’s Red and Uprising varietals.

The competition is being supported by in-store, PR, digital, in-store activity and a social media campaign.

The competition aims to “enhance brand awareness and engage further with the brand’s key audiences”.

Ben Blake, head of marketing for Treasury Wine Estates, said: “As the 19 Crimes brand continues to make waves, we are striving to provide its audiences with memorable and engaging experiences that push the boundaries of the wine category and encourage our consumers to discover more.

“The 19th Cork campaign is a unique, shareworthy concept that we are confident will drive huge visibility and talkability of the 19 Crimes brand.”