Talking Retail Grocery and product news for independent retailers
The McVitie’s Digestives portfolio now includes a Mince Pie flavour, available in a 243g pack retailing at £1.59.
The flavour joins existing Christmas Pudding and Gingerbread flavours.
The brand is also rolling out a new design for its McVitie’s Seasonal Milk Chocolate Digestives (243g; £1.59).
New for the Jaffa Cakes brand is a McVitie’s Jaffa Cakes Hamper (405g; £4), featuring a pouch of McVitie’s Jaffa Cakes Nibbles, three McVitie’s Jaffa Cakes Cake Bars, three McVitie’s Jaffa Cakes Original three-packs and one McVitie’s Jaffa Cakes Orange & Cranberry 10-pack.
Pladis is also launching a gingerbread flavour for its McVitie’s Milk Chocolate Digestive Slices, available in a pack of six retailing at £1, and its Flipz pretzels brand (150g; £1.50).
The company is also kicking off an on-pack promotion across the entire Flipz range, offering shoppers the chance to win a PlayStation 5 every day, along with additional prizes for runners-up.
Jonathan Bull, marketing director at Pladis, said: “This year’s seasonal snacking sales will be bigger than ever and is set to exceed last year’s £161 million incremental opportunity.
“Last year, togetherness gained a renewed importance and, given that Christmas is all about spending time with loved ones, we expect sharing products – such as our bestselling McVitie’s Victoria Assortment – along with more premium offerings to prove hugely popular.
“By stocking up on our festive family favourites, key gifting lines and novelty new products, retailers can capitalise on increased demand for seasonal snacks, all-the-while attracting a new generation of seasonal shoppers seeking something extra special this festive season.”
