Wall’s unveils on-pack competition in partnership with SportsAid

The competition will run from 14 June until August, offering shoppers the chance to win “money-can’t-buy” experiences, including a VIP experience for two at the Queen Elizabeth Olympic Park.

To enter, shoppers will need to purchase a promotional pack of Jumbo Sausage Rolls, four, 10 and 12-pack Snack Sausage Rolls, Vegan Jumbo Rolls, Chicken and Bacon, Peppered Steak, Chicken Tikka and Chicken and Mushroom slices, as well as its latest Beef Burrito, Chicken Fajita and Chicken Piri-Piri microwave slices and visit www.wallsnextgeneration.co.uk.

The brand will be donating 50p from every sale to SportdAid, to help support “the next generation of GB sports stars”.

The charity provides financial awards to athletes aged 12- to 18 years old, covering training and competition costs.

Mike Holton, brand manager at Wall’s Pastry, said: “Athletes have been incredibly resilient over the past 15 months and are finally starting to be able to train and compete, and this partnership will allow us to support 25 young athletes with much-needed and well-deserved funding.

“The promotion is also a great opportunity for us to provide an amazing and unique tour of the Olympic Park.”

The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.