Jealous Sweets adds foam sweets to portfolio

By Éilis Cronin in Confectionery 24th May 2021

Confectionery brand Jealous Sweets has added a Foams range to its portfolio, in a move designed to “empower” retailers and customers with plant-based products made from responsible sourced ingredients.

The Foams range consists of two variants – Berry Foams and Juicy Foams – in 125g sharing bags (£2).

The brand said 92% of UK consumers think it is important that brands source environmentally friendly ingredients.

Imran Merza, co-founder of Jealous Sweets, said; “Our mission is to make life sweeter for our customers, retailers, animals and the planet.

“The new Foams range delivers a consistent, high-quality, sophisticated taste profile while maintaining zero toxins, no animal derivatives, and using ethically sourced premium ingredients.

“We are dedicated to creating products that are plant based, gluten free, real fruit juices, no palm oil, no synthetic flavours, no artificial colours.”

The 2021 Retail Industry Awards are officially open! If your business or a member of your team is worth shouting about, please enter at wwwretailindustryawards.com