Nisa offers inflation-busting deals on staple groceries

The promotion features products at half price or better, including Nescafé Azera Americano coffee 100g at £3, Cheerios Multigrain 390g at £1.34 and Sunpat Smooth Peanut Butter 400g at £1.50.

Also on offer are fajita kits from El Paso at £2 and Bens Original rice pouches on a ‘two for £2’ deal.

Nisa’s promotions manager Laura O’Hearne said: “Following a festive period of overspending, January is a time when shoppers typically try to cut back on unnecessary outgoings.

“Because of this, we are encouraging partners to utilise this promotion and the accompanying POS to really emphasise these stand-out deals on recognisable brands.”