Yorkshire Baking Company launches Hot Cross Bun Mega Loaf

By Riana Rae Brown in Grocery 16th January 2023

Yorkshire Baking Company has announced a limited edition Hot Cross Bun Mega Loaf is set to hit shelves ahead of Easter celebrations.

The new addition will be available nationwide from 8 February with an RRP of £2.75.

The sharing-sized loaf is a limited version of the brand’s Mega Loves range. Inspired by the traditional hot cross bun, it includes mixed spices, sultanas, and a range of citrus fruit peel, topped with sugar nibs.

Arainn Cleland, sales director of Yorkshire Baking Company, said: “Building on the ongoing success of our ever-popular MEGA Loaf core ranging, the introduction of our Limited Edition Hot Cross Bun MEGA Loaf for Easter will allow us to attract a new audience whilst creating the perfect excuse for everyone to enjoy something that little bit different this Easter.”