Talking Retail Grocery and product news for independent retailers
Shoppers will once again be told to keep an eye out for a special half milk chocolate, half white chocolate Creme Egg for the chance to win up to £10,000.
Retailers will also benefit if a winning egg is found in their store, with more than twenty Amazon vouchers are up for grabs, including a top prize of a £1,000 voucher.
The new campaign will include social, digital, and outdoor activity, including point-of-sale material.
Lyndsey Homer, brand manager for Cadbury Creme Egg, said: “We were absolutely blown away by the response to our ‘How Do You Not Eat Yours?’ campaign last year.
“Cadbury Creme Eggs have been an icon of the season for more than half a century and they are purchased four times more than the average Easter product.”
This year, the brand is also releasing its first product innovation: Cadbury White Creme Egg.
“White chocolate is growing fast in the category, so in combination with the number one Easter brand, this is set to be a truly incremental new product.”
Another addition for 2023 will be 1kg bags of Cadbury Mini Eggs, designed for the growing number of consumers who like to use them in home baking.
Cadbury Dairy Milk Orange Filled bags will also be available across the market for the first time this year.
