Snack A Jacks taps into healthy eating trend with range reformulation

The brand’s Kickin Sweet Chili (Crispies), Cheese (Jumbo Ricecakes) and Smooth Caramel (Jumbo Ricecakes) variants will be non-HFSS by the end of 2021.

The brand is also launching a new £1 price-marked five-pack of Snack A Jack Crispies, replacing the existing four-pack, in Zingy Salt & Vinegar, Cool Sour Cream & Chive and Kickin Sweet Chili flavours

The packaging redesign includes a removal of red traffic lights from every pack, which the brand said will place the brand firmly as a regular family favourite within the savoury snacks category.

Savoury snacking grew the lunchtime occasion by 17% this past year, it said, as much of the nation has been working from home.

As a result, multi-packs and sharing bags have seen the “highest demand”.

Multi-packs in particular have grown 10% in value sales, creating the “perfect opportunity” to launch Snack A Jacks in an improved five-pack format.

Lizzie O’Connell, Snack A Jacks brand manager, said: “Healthy eating saw a resurgence in priority towards the end of 2020 and with this in mind, Snack A Jacks is looking to improve the nutritional profiles of their products to support this trend .

“Each bag of Snack A Jacks is already under 100 calories, but the new formulation will ensure that each bag continues to be full of taste and enjoyment as well as meeting snacking needs of consumers.

“The bold and colourful updated packaging design reaffirms Snack A Jacks’ unique place within the rice snack segment and entices more families into the brand.”

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