Mackie’s launches price-mark format for snacking range

Pickled Onion, Tangy Tomato, Sea Salt and Salt & Vinegar are rolling out this month into CJ Lang and JW Filshill wholesalers.

Price marked packs play a “very important role” for convenience retailers, with the sales of sharing bags growing ahead of the category at 10.5%, becoming the best-selling pack format for crisps, snacks and nuts within the channel as consumers “respond positively to a sense of value”.

Melissa Hack, national wholesale account manager for Mackie’s, said: “We recognise the importance of offering our shoppers and consumers a value proposition when they visit their local convenience store.

“That this pack format is growing so quickly was a sign that we had to be nimble – and deliver on-pack pricing.

“We are delighted that our best-selling flavours of crisps are now available in a price-marked pack format – which coincidentally was the number one contributor to growth in the impulse snacks category last year.”

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