Talking Retail Grocery and product news for independent retailers
It kicks off with a TV advert featuring the strapline “WKD coupled up with Love Island; Love it!”
It is also running across non-TV devices, including the Love Island app and across WKD’s social channels.
The brand is also launching Love Island designs for limited edition 700ml bottles of WKD Pink and a special Love Island label design for its sleeved pack, both of which are available exclusively to independent convenience stores.
A consumer competition is running across selected WKD multi-packs, including 4x275ml WKD Blue (£4.99 price-marked pack); 10-packs (10x275ml WKD Blue and 10x275ml WKD variety pack) and 12x275ml WKD Blue.
The competition offers shoppers the chance to win Love Island and WKD merchandise or money off vouchers for future purchases.
WKD has also partnered with social media influencer Chris Taylor to launch a series of weekly videos.
Across WKD’s social media channels, the brand is running a competition offering merchandise and a pair of tickets to the Love Island Final Screening party, interviews with Islanders’ friends and family and behind-the-scenes footage.
