Talking Retail Grocery and product news for independent retailers
Launching from July, the campaign includes a TV advert and content across digital and social media platforms, aiming to reach 90% of 16- to 34-year-olds in Scotland and the North of England
Retailers will be able to access POS material to support the campaign in store.
Adrian Troy, marketing director at Barr Soft Drinks, said: “Irn-Bru’s success has been built on the back of award-winning adverts that shoppers love and this campaign will be no different.
“There are so many consumers of Irn-Bru who just love the taste, but the funny thing is that they all describe how it tastes differently.
“The new campaign will make them think about how they describe the liquid in an entertaining and engaging way and help drive the overall carbonates category during the key summer period.”
