Ferrero adds wholegrain variant to Nutella & Go range

The limited edition 55g variant retails at £1.02 and contains 80% wheat and oat cereal sticks alongside a Nutella dip.

Ferrero said the lifting of lockdown restrictions through the summer should see impulse and on-the-go sales return – the countlines category has already seen 10% growth in the last four weeks.

Levi Boorer, customer development director at Ferrero, said: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain.

“We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”