Talking Retail Grocery and product news for independent retailers
The cereal giant’s latest launch is a twist on the original Crunchy Nut flake and marks the first time the brand has adapted its classic honey-nut coated, golden flakes since it launched in 1980.
The expansion of the range has been inspired by the popularity of salted caramel.
The new Crunchy Nut launch will be available to wholesale and independent retailers in a 460g price marked pack at £3.29 from March 2023.
The launch will be followed by a new digital advertising campaign for the brand, positioned around the famous strapline ‘The trouble is they taste too good…’.
Rui Frias, senior brand activation manager from Kellogg’s UKI said: “Crunchy Nut is our biggest cereal brand and this will be the first time we’ve made the decision to introduce a twist on our classic honey-nut flavour.
“Salted caramel was the perfect pairing for the brand and we can’t wait to see what people think. With the huge fan base the cereal has, we are always looking for ways to innovate and excite in the category.’’
The launch follows on from the introduction of Crunchy Nut Bites and Crunchy Nut Nut Butter Bars in 2021.
