Fanta’s new campaign has a zest for life

By Éilis Cronin in Soft Drinks 17th January 2022

Fanta has launched a global marketing campaign to celebrate “fun-loving and candid people who embody authenticity and don’t take themselves too seriously”.

The “Colourful People” campaign includes a 30-second advert, supported by digital and social media content.

Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, said: “Fanta has been enjoyed for over 80 years – growing to become the number one flavoured carbonates brand in GB, four and a half times bigger than its nearest competitor.

“The ongoing popularity of the brand has seen it grow by 7% over the last year, and we continue to keep Fanta’s young adult audience engaged through innovation and campaigns, which also includes Fanta’s annual, much-anticipated, Halloween activity.”