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The advert looks to “highlight the breadth of the brand’s product range” and “promote healthier snacking”, supported by in-store and online promotional plans.
Phil Gowland, commercial director at Whitworths, said: “We’ve increased our brand investment by seven times year on year to support the TV campaign launch following a journey to reposition the brand over the last five years towards a natural based healthier snacking and eating brand, suitable for multiple consumption occasions.
“By doing this, we’re tapping into the biggest consumer trend – health, making it the perfect time to launch a TV campaign aimed at celebrating how flexible and amazingly tasty natural food can be.
“We look forward to monitoring the success of our first TV campaign in four decades, which alongside our other communications investment in PR and influencer marketing, look set to continue the incremental business growth seen so far.”
