Talking Retail Grocery and product news for independent retailers
The limited edition bars include Cadbury Dairy Milk Fizzing Cherry, created by 34-year-old civil engineer Roxy, Cadbury Dairy Milk Banoffee Nut Crumble, created by Josh, a 31-year-old father from Birmingham, and Cadbury Dairy Milk No Frownie Brownie, created by Sophie, a 19-year-old student from Scotland.
Each 110g bar retails at £1.49 and will be available until September, when the winner will be announced.
Shoppers are being encouraged to vote for their favourites via www.cadburyinventor.com until 5 September.
Pippa Rodgers, Cadbury tablets brand manager at Cadbury, said: “We know the Cadbury Inventor competition is a shopper favourite because it allows for delicious new ingredients and flavours to be explored and tasted, and this year has really set the bar high.
“Together with Josh, Roxy and Sophie, we could not be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation.
“It is time for us to put it to our experts, our shoppers, to ‘Be The Judge’ and decide what bar is worthy of returning to shelves next year.”
