Talking Retail Grocery and product news for independent retailers
The Nurishh range consists of a plant-based Camembert wheel (140g; £3.50), Cheddar & Mozzarella Style Blend Grated bag (150g; £2.50) and a Mozzarella Style Block (200g; £2.50).
The brand said 36% of shoppers claim to be following, or interested in following, a ‘flexitarian’ diet and 22% say the same for a vegan diet.
Chloe Feminier, plant-based commercial manager at Nurishh, said: “A versatile selection designed to cater to all occasions, with taste highlighted as a key barrier to buying vegan products, and insights showing consumers seeking inspiration for plant-based recipes, the new additions to the Nurishh range bolster the offering, with varied formats ensuring a delicious plant-based option for every occasion and recipe.
“In addition, with insights showing plant-based options are no longer only for younger generations, with shoppers over 45 accounting for over two thirds of growth over the last four years, the delicious and versatile range will help retailers meet demand, attracting valuable shopper groups into their stores and locking in long-term loyalty.”
