Boost celebrates 20th birthday with ‘Local Legends’ giveaway

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Boost Drinks is launching a competition to “find the best local independent retailers in the business”, as part of its 20th birthday celebrations.

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The “Local Legends” giveaway is running until October and offers one retailer the chance to win £20,000, if they complete an online application describing how and why they go “above and beyond” to help their customers.

Retailers are being encouraged to submit images and testimonials to support their entry.

Shoppers can also nominate their local retailer via the application.

The prize money can be put used for a “broad range of improvements”, such as buying a new van or carrying out a shop makeover.

Second and third-place prizes include £2,000 and £1,000, with further runner-up prizes awarded to 17 retailers.

The entries will be judged by a panel of industry experts including Jason Birks, Vice President of the NFRN and a number of senior stakeholders within Boost, and will be promoted via a new partnership deal with the NFRN

The winners will be presented with their prize during a Boost “Platinum Party” in November.

Simon Gray, founder and managing Director at Boost, said: “We want to celebrate our success by highlighting the commitment, energy, character and successes of 20 of our hard-working independent retailers across the UK – our very own ‘Local Legends’ who make a real difference to their local communities, every single day.

“Boost’s growth has been driven by 20 years of energy, commitment, inclusivity and loyalty.

“We recognise those qualities in our independent retailers too, and we’re looking for entries that shine a spotlight on the true gems on the streets of our local neighbourhoods – from delivering groceries to elderly customers come rain or shine, to sharing recipe ideas for delicious dinners.”