Delightful food-to-go launch from Premier Foods

Designed specifically for food-to-go chillers, the 100g pots are available in Chocolate & Salted Caramel and Butterscotch & Chocolate flavours, retailing at £1, and will “give consumers more variety of choice in food-to-go, helping grow the on-the-go dessert sales”.

The brand said enjoyment remains one of the biggest motivators for shoppers when it comes to desserts.

However, as wellbeing concerns continue to grow, more consumers are being health conscious when selecting products.

The desserts offer an “appealing solution for customers who are mindful of their calorie intake but still want a sweet and tasty treat”.

Ben Knop, food-to-go innovation manager for brand owner Premier Foods, said: “These new Angel Delight pots are an ideal solution for growing the choice of desserts for consumers shopping food-to-go.

“They taste great and are light enough for those looking for a sweet treat without the guilt.

“Angel Delight is a well-known, much-loved brand and it has grown 10% in the last year, bringing in 1.1m new consumers to the brand.

“This range gives retailers something new to broaden the choice of their food to go chilled desserts offering, while crucially remaining HFSS compliant and helping to grow the on-the-go desserts category.

“The light, bubbly texture and delicious flavours really appeal to shoppers looking for a light treat, while the convenient format and long shelf-life make the launch well suited to retailers to bolster their sweet offering in their chillers.”