Talking Retail Grocery and product news for independent retailers
The competition is running across Buxton’s 8x500ml, 12x500ml and 6×1.5-litre packs, in a move designed to grow market share of the brand’s multi-packs and raise awareness of its “Don’t Give Up, Rise Up” message.
The launch is supported by in-store POS material and social media activity.
Agathe Robert, Nestlé Waters local brands lead, said: “After this uncertain time, Buxton is on a mission to bring hope and inspire a nation that never gave up to ‘Rise Up’.
“This campaign is directly drawn from Buxton positive and resilient mindset. Every promotional pack gives a chance to win Great British Experiences, thanks to the partnership with Virgin Experience Days.”
The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.
