Talking Retail Grocery and product news for independent retailers
The fruit-flavoured carbonate drink combines orange, mango and tropical flavours in a sugar-free “zingy” blend.
Tango Paradise Punch will be available in a variety of formats, including a 330ml can and 500ml, 1.5-litre and two-litre bottles. The launch will be supported by POS and digital communications.
The new launch is the most recent edition in Tango’s rotational flavour series, which aims to combine bold tastes and pack designs.
Ben Parker, GB retail commercial director at brand owner Britvic, said: “The rotational flavour series has been a huge success to date, showcased in the launch of Berry Peachy.
“It has helped us continue to recruit younger shoppers into the brand and in turn, support with the driving of sales and footfall.
“A variety of pack formats are available, including a 330ml can and 500ml bottle, great for on-the-go consumption.
“A price-marked pack option is also available across 500ml bottles, helping to offer shoppers the reassurance of value, which in turn creates confidence in local retailers and how they price their products.
“This will be key as we continue to navigate the cost-of-living increases.
“As a result of this, we are also expecting to see a portion of shoppers switch to smaller pack sizes to save on spend.
“Our range meets these different consumer needs with a tasty new flavour to tempt shoppers, whether they are at home or on the go, and within the confines of a trusted brand.”
330ml single can
RRP: 75p
Case size: 24
500ml bottle
RRP: £1.85/£1.19 PMP
Case size: 12
1.5-litre bottle
RRP: £2.69
Case size: 12
Two-litre bottle
RRP: £3.19
Case size: 8
6 x 330ml multi-pack
RRP: £4.39
Case size: 4
8 x 330ml multi-pack
RRP: £5.29
Case size: 3
24 x 330ml multi-pack
RRP: £12.49
Case size: 1
