Mondelēz gears up for autumn with Halloween treats

By Éilis Cronin in Confectionery 30th July 2021

Mondelēz International has unveiled the latest additions to its Halloween line-up.

New for this year are Mini Oreo Spooky Bags (£2.50; 152g), larger packs filled with eight treatsize bags of Mini Oreos, which the company said are great for both trick-or-treating and Halloween parties.

The launch joins returning Spooky Oreo Rollpacks (£1; 154g) which feature a Halloween design on each biscuit and Cadbury Skeleton Fingers (£1.65; 114g).

Within confectionery, the company is bringing back its Cadbury Goo Heads (55p; 40g), available in Creepy Skeleton, Pumpkin, Frankenstein, Dracula or Werewolf variants.

The Goo Heads range also includes a 200g five-pack (£2.85) and a 78g Minis bag (£1.49).

Cadbury Oreoooo (1.49) will also return for Halloween 2021 in the form of a 72g bag of Oreo Mini Filled Eggs, with Halloween branding

Mondelez said the product will help retailers to drive impulse purchases of sharing novelties in the Halloween segment.

Both Cadbury Oreooo and Cadbury Goo Heads bags will be available with cupboard clip strips for retailers.

Mondelez will also be rolling out its Cadbury Treatsize bags, available in Freddo and Friends, Cadbury Crunchie, Cadbury Dairy Milk Buttons and Cadbury Fudge variants.