Regal foods unveils on-the-go snacking sub-brand

Regal Foods has launched a new sub-brand, Regal Tasters, in a move designed to appeal to shoppers looking for “convenient snacking options”.

The Regal Tasters brand includes two 68g flapjacks, available in Choc Chip and Coconut variants and retailing at 59p.

The concept of the brand and its packaging has been created to be displayed on counter tops, enabling a “quick and easy snacking purchase”.