Peroni kicks off Italian holiday on-pack competition

By Éilis Cronin in Alcohol 4th August 2021

Beer brand Peroni Nastro Azzurro is kicking off an on-pack competition across its multi-pack formats, offering shoppers the chance to win a five-star holiday.

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The “Win the Ultimate Amalfi Experience” competition is running until 31 December across Peroni Nastro Azzuro four-pack, Peroni Libera four-pack, Peroni Gluten Free four-pack, Peroni Nastro Azzurro 12-pack and Peroni Nastro Azzurro 18-pack.

Shoppers who enter will be in with a chance of winning a luxury five-star two-night trip to the Amalfi Coast in Italy for two adults, as well as 2,000 runner-up prizes of branded designer bottle openers.

The brand said the prize taps into consumers who are keen for travel post-Covid.