Ritter Sport rolls out impulse bars into Scottish Spar stores

By Éilis Cronin in Confectionery 9th August 2021

Ritter Sport has launched a range of impulse bars into Spar stores in Scotland, offering retailers an “entry-level trial size opportunity” to stock the brand.

The Ritter Sport Mini range is available in 33g duo bars in Cornflake, Whole Hazelnut, Alpine Milk Chocolate and Butter Biscuits, retailing at 60p each.

Katy Clark, head of marketing at Ritter Sport, said: “With its ‘one for now, one for later’ proposition, the Ritter Sport Mini portion-controlled impulse pack is the perfect on the go format as we start to return to normal.”

The brand said 66% of consumers want to enjoy the full taste of chocolate, rather than switch to reduced sugar options.

Single serve packs are the most popular impulse format, enjoyed by 66% of consumers buying this category.

It said almost half of chocolate sales in convenience are singles, making this format the most important chocolate category in these outlets.

However “duo” packs are the main growth area in singles at 7%, driving value to the category.

Clark said: “These impressive numbers add up to a huge opportunity for Ritter Sport Mini packs to drive consumer penetration.

“Mini introduces a new need state to drive trial of the Ritter Sport brand via an entry point trial size format.”