Calbee unveils new plant-based snacking range

By Éilis Cronin in Crisps & Snacks 9th August 2021

Snacks manufacturer Calbee is launching a plant-based snacking range, in a move designed to provide a “healthy alternative to traditional fried crisps and snacks”.

The Harvest Snaps range will be available from September in two varieties – Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs – in a “variety of pack formats”, including six-packs (£1.75) , single bags (85p) and sharing bag (£1.75).

Calbee said the snacks are are non-HFSS compliant, gluten free and vegan.

Jon Wood, commercial director at Calbee UK, said: “We believe that Harvest Snaps is the first bagged snack to provide retailers with a viable and scalable solution to meet the new HFSS regulations.

“The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity – a great tasting positive swap versus traditional crisps and snacks.

“Over 80% of major retailer shoppers surveyed recently said they would likely buy the new Harvest Snaps range.

“This gives us confidence that the brand will perform well in the market and we have high hopes that Harvest Snaps will become the major player in better for you, plant-based bagged snacking.”