BrewDog celebrates environmental initiatives with TV campaign

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Beer brand BrewDog is kicking off a campaign focusing on its environmental credentials.

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The “The Planet’s Favourite Beer” campaign includes a TV advert running throughout August and September across ITV programmes such as Love Island and Coronation Street, English Premier League Games on Sky Sports and the upcoming Paralympic Games on Channel 4 and All4, supported by digital, social media and print adverts.

The advert highlights its carbon-negative brewery and the fact that it offsets double its entire carbon footprint through tree planting initiatives around the world.