Talking Retail Grocery and product news for independent retailers
Loaded Bites are available from Bestway Direct in two flavours – BBQ Beef and Sour Cream & Onion – in a 6x16g multi-packs, 55g £1 price-marked packs and 90g sharing bags.
Jon Wood, commercial director at Calbee UK, said: “We’re thrilled to expand our Loaded range to now include Loaded Bites, created to shake up the snacking category.
“The range delivers a modern twist on some of the UK’s favourite snacking formats, we’re immensely proud of how Loaded Fries has performed since its launch last October and wanted to capitalise on its success by growing the range as part of our continuous innovation drive.
“Loaded Fries is the Seabrook brand’s first extension into the wider snacking market and the reaction has been extremely positive with both trade and consumers. We have high hopes for Loaded Bites performing just as well in the market.”
