Peperami targets younger consumers with updated pack design

By Éilis Cronin in Chilled 11th May 2021

Peperami has unveiled a new pack design and logo for its entire range of meat snacking products, in a move designed to “target a wider and younger demographic”.

The design uses “fresh” photography and has a matte finish, achieving a “more contemporary style”, featuring the nutritional s of each product on the front of each pack.

The new look is rolling out from this month across the entire Peperami portfolio, including its sticks, Snack Boxes and Chicken Bites editions.

Pavan Chandra, head of marketing at Peperami, said: “We believe this new packaging and redesign is a vital step in bringing Peperami’s family favourites to many more consumers.

“The new look rings true to the brand’s ethos and will continue to resonate well with our consumers.

“We are adapting to shoppers needs by creating a modern and sleek packaging design, allowing Peperami to stand out in the crowded snacking market.”

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