Talking Retail Grocery and product news for independent retailers
The campaign includes a partnership with Liverpool football player Trent Alexander-Arnold, who will feature across all Red Bull packs including its eight and 12 multi-packs.
He will also feature across point of sale materials and on the landing page of the Red Bull Pro Hub, as well as star in a video on Red Bull TV.
The brand is also launching a sampling campaign taking place during 5-a-side football games, Saturday and Sunday league football games, mid-week training and more where teams and athletes will get the chance to sample cans across the entire Red Bull Pro range.
To participate in the campaign, consumers will be directed to the Red Bull site via a barcode on the new Red Bull Pro cans, where they can take part in online activities and games for a chance to win a training session with Trent Alexander-Arnold.
The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.
