Apothic kicks off Red October campaign in the UK

By Éilis Cronin in Alcohol 27th September 2021

Californian wine brand Apothic is rolling out its Red October campaign in the UK, following its “success” in the US.

The campaign is running until November and aims to drive awareness of the brand’s Apothic Red variant whilst also encouraging new drinkers to try the wine throughout “the cooler months”.

The campaign includes a 15-second reel shared on YouTube and TV via TV company Finecast.

Throughout October, Apothic will be running activities in-store and online, as well as supporting convenience retailers through the Shopt app.

Apothic will also host a one-day takeover of its retail partners’ digital platforms to celebrate World Apothic Day on 30 October.