Asda is launching the world’s first supermarket spa to celebrate the arrival of its new Health Menu range, which aims to “bring simplicity and affordability back to health”.
The limited time spa will offer an array of holistic health treatments paired and price-matched with products from the new range.
Running from 23 January to 25 January on Islington High Street, London, all the proceeds will go towards the retailer’s charity partner, Tickled Pink.
The grocer’s Health Menu range brings more than 45 new products across all eating occasions to stores, created by Asda’s in-house nutritionists and expert chef team.
Each product is labelled with a specific health benefit, informing customers why it’s good for them.
Prices at the spa will range from £2.25 to £4.75 and shoppers will be able to try a range of treatments inspired by the new products, which are all designed to improve overall health and wellness including muscle, skin and gut health and immunity.
The spa treatments will include The Muscle Health with a deep tissue massage, The Bone Health with a hot stone massage and The Energy Boost with an Indian head massage.
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The pop-up comes as new research from Asda revealed the nation spends over £1bn trying to be healthy in January.
However, while 79% of brits said they want to be healthier this month, 76% said healthy and nutritious meals are too expensive, and nearly a fifth claimed cooking healthy meals is too time-consuming.
When asked what would make them eat more healthy meals, 40% of brits said affordability, 38% said if they tasted good and 31% said convenience.
Asda own brand strategy manager Regan Howard said: “The Health Menu range is designed to help our customers access and understand healthy food options more easily without a hefty price tag.
“Each product is not only packed with delicious, nutrient dense ingredients, but has a functional health benefit too.”
He added: “We know that health and wellness can often come at a cost, which is why we’re launching the Asda Health Menu Spa to show that looking after your health doesn’t have to be unattainable, especially with Asda’s Health Menu range!”
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