Hovis partners with Tom Kerridge to promote latest bread launch

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Hovis is partnering with chef Tom Kerridge to support the launch of its Bakers Since 1886 range.

The partnership includes TV advertising from mid-May and brand sponsorship of “The Pirate Ship” podcast between Kerridge and TV presenter Chris Stark.

The chef will also supply The Butcher’s Tap & Grill in Marlow with the brand’s Premium Burger Buns, as well as featuring them during The Alfresco Theatre drive-in experience.