Jordans Cereals returns to screens for the first time in 10 years

By Riana Rae Brown in Grocery 16th January 2023

Jordans Cereals returns to TV screens following a decade-long hiatus with a new design, brand platform and advertising campaign.

Launching today (16 January), the nationwide TV and video campaign, planned by the7stars, will run across Channel 4, Sky and ITV Digital throughout January and February, with Jordan’s Country Crisp as the hero product.

In addition to TV, the campaign will be supported by video-on-demand, YouTube and paid social media activity.

The cereal brand’s relaunch follows a product-wide packaging redesign that aims to “build a rich and cohesive identity” across Jordan’s portfolio of products

Olivia Neville, marketing controller at Jordans Cereals, said: “We have simplified our messaging to refocus on our core value of natural deliciousness, with a single-minded comms platform of Tasty By Nature.

“We are THE brand that delivers taste from nature, and we have redesigned our packs to bring deliciousness attained from nature to life, alongside consistency across the full range, and developed distinctive brand assets which we’ve also brought to life in our TV ad.”