Iceland Foods has announced a range of money saving offers to help families with the cost of children returning to school.
The deals consist of savings across lunchbox essentials, break time snacks and household essentials that can help parents prepare for the new term.
The news comes after research from the supermarket found nearly half of parents were worried about affording kids lunchbox essentials when they return to school.
Meanwhile, more than half are worried about the general cost of school uniforms and stationary.
More than two thirds of parents expressed higher levels of concern about the costs associated with sending their children going back to school compared to in 2022.
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Furthermore, two thirds of the nation think supermarkets should do more to help parents with the back-to-school period, according to the retailer.
Iceland Foods executive chairman Richard Walker said: “While the summer holidays came with their own set of challenges, we know parents are feeling the financial strain of back-to-school expenses.
“At Iceland, we continue to tackle the high cost-of-living by investing in lowering prices to help families who are watching out for every penny”.
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