Tesco group customer director Emma Botton has quit the business after more than 7 years.
In an internal memo seen by Marketing Week, it is not clear whether Botton will be directly replaced or whether the supermarket’s marketing team will face its second restructure in less than 12 months.
Tesco chief commercial officer Ashwin Prasad told colleagues he would “share more information shortly in relation to how [the business] will lead [its] customer marketing agenda”.
Botton joined Britain’s largest supermarket in 2016 as a marketing communications director before being promoted to group brand, proposition and marketing communications director in 2021.
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She became Tesco’s most senior marketer when chief customer officer Alessandra Bellini stepped down last year triggering a restructure in the marketing team.
While Bellini’s role was not directly replaced, Botton was promoted to group customer director.
In the memo, Prasad said Botton had played a “key role” in rebuilding Tesco’s brand as part of its turnaround.
He noted she was an “initial architect” of the supermarket’s long-running ‘Food Love Stories’ campaign and has played a “key role” in bringing its best-known promotions like Clubcard Prices and the Aldi Price Match initiative to life.
Botton thanked her colleagues in the memo for a “brilliant gig” at Tesco.
“I’ve always believed in the power of putting the customer at the heart of the conversation as the essential catalyst for growth and creative solutions and I’m so proud of the work I’ve contributed to,” she said.
“After eight years, I want to progress in a new direction. I’m excited about what the future holds and the opportunities that lie ahead.”
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