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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Users appreciate convenient, painless buying experiences that do not feel like major interruptions to their daily social platform usage. Social usage is not equal across platforms.

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Jason & Scot Show Episode 269 – Amazon and Instacart get new CEOs, other news

Retail Geek

As a side note this whole category is just ballooning there was an interesting article in. Stops reading customer service letters and more focuses on big-picture issues as executive chairman and largest shareholder but Rockets are dangerous man. Social commerce and the the sleeper is.